MyClients provides you with customized e-mail service. An e-marketing
tool with options and features not yet available in any other
places on the market. It is easy to use for both your marketing
staff and your IT staff.
MyClients provides your marketing department with the ability
to instantly launch direct e-mail marketing activities.
- Newsletters, press releases, personalised messages etc. You get to know your customers via dialogue. You can easily follow-up.
MyClients is just as popular with IT departments as it is with marketing staff.
- No installation is required.
- No system maintenance is needed.
- You do not have to worry about capacity problems on internal
mail servers as you can choose the hosted version of MyClients .
- You eliminate unnecessary IT costs.
In chronological order:
Before the e-mails are sent, the MyClients service:
- Get your list of customers
- Create a campaign
- Write the e-mail
- Decide what links to include
When the e-mails are sent, using MyClients you can :
- Provides the needed capacity for huge e-marketing campaigns
- Ensures that only customers able to read HTML get the HTML
version, others receive it in text-format
- Ensure the security of your data
- Track opened e-mails
- Track click-throughs
- Eliminate bad and double addresses
- Track responses
- Place campaign statistics and analysis in your database
- All tracking is done instantly and continuously
- View campaign statistics
- Use results for follow-up and new campaigns
Take the list of your customers or create a list of chosen recipients
for the e-mail campaign.
MyClients offers an easy import of different text and database
formats, as well as an optional direct connection to your customer
The system also allows you to compare mailing lists to identify
the best one within a campaign.
Import your latest list and MyClients automatically combines it
with existing data and removes all double instances.
MyClients includes a form builder tool that enables you to create
a customer data acquisition form you can use from your website.
MyClients will then send your marketing campaign information according
to the data provided directly by your customers. This means that
all people within the campaign who receive your mail have chosen
or given permission to receive e-mail from you.
By collecting data via the MyClients form builder tool your database
is continuously being updated which is the foundation for a successful
When deciding what campaign to choose, remember that MyClients2day provides
you with new possibilities. You can decide on links to include
in order to get the most relevant information about your customers
reactions in order for your marketing department to follow up.
Only you decide what campaign to create, what to write in the
e-mail and what links to include. We make it easy with completely
new tracking and reporting opportunities.
MyClients handles all your e-mail list management requirements
to ensure the most accurate data possible. Once your data is in
MyClients , you can initiate an automated list management process,
e-mail validation and double instance elimination.
Using the convenient field merge and selection rules, you may
create personal letters that address each individual customer
Our web-based interface makes it easy for you to create the content
you need for your e-mail campaign. You can access, change and
process your data anywhere you have access to the Net. You can
even create and modify lists while the campaign is running.
MyClients offers high-speed, high-volume e-mail deployment.
Traditionally, campaigns with personalised e-mails demand huge
server capacity. Also the additional traffic created with unexpectedly
high response to an e-mail can seriously slow down your server.
Both factors are normally necessary to consider when launching
However, MyClients can manage several hundred thousands of personalized
e-mails every day. We have the capacity to handle huge quantities
of e-mails and responses, and the systems to effectively monitor
you have to choose between writing your e-mails in HTML
or text-based format.
Statistics show that graphics-rich HTML e-mail messages get a
much bigger response than plain text e-mails. It looks better
and provides opportunities to include graphics etc.
However, the more sophisticated the content of your message, the
greater the risk that the end user may not have the proper e-mail
client to read it.
MyClients has the ability to deliver both e-mail formats.
MyClients senses whether a recipient's system can read HTML messages.
If not, the system automatically defaults to a plain text message
that the client can read.
Furthermore, with our dynamic customisation feature each individual
e-mail can be personalised with any number of message variables.
Graphics can also be added easily.
With MyClients you are the only one who controls the data. You
can filter your database so that only the names and addresses
needed for a particular campaign will receive your e-mail.
All your data is stored securely within the MyClients system.
MyClients 's highly sophisticated tracking systems assure the effectiveness
of targeted e-mail campaigns. MyClients tracks every step of your
campaign: delivery, responses, click-throughs, etc.
The system is capable of telling you specifically:
- Who opened the e-mail and when.
- Who clicked on which links and when.
- How many links did each individual recipient click on.
- Who clicked on special groups of links and possibility to
search within them.
- Which are the most popular links.
- Which are the unexpected combinations.
MyClients enables you to easily identify your most valuable customers.
It is possible for your customers to respond directly to you,
either via e-mail or via your homepage.
The click-through tracking feature also shows you exactly when
and how often a particular e-mail recipient clicked through from
an e-mail to your web page. It can even tell you if the customer
has passed on the e-mail to his friends.
In addition to delivering the right message to the right person,
MyClients also instantly tells you, which messages did not get
through and why.
Recipients who request to unsubscribe from the list are given
Invalid addresses are automatically removed from future mailings.
Double addresses to one customer can likewise be registered and
removed from the database.
You have the possibility to monitor and control the flow of e-mails
right from your desktop. Should you need to, you can even stop
and start a campaign while it is in progress and if necessary
change an offer or adjust distribution.
MyClients is able to receive customer responses that are sent
directly to an e-mail address.
Furthermore, MyClients compiles and integrates this information
into general reports together with most e-mail responses that
go directly to your web site.
MyClients can also manage these inbound replies for you, which
means that every response is accounted for, no matter how big
MyClients can create a form to capture customer information at
This is far easier to manage than individual e-mail responses
sent to either the e-mail address from which you have sent the
e-mail campaign or to an e-mail you have specified in the text.
This will uniform the responses and place them directly into your
database and can be handled easily by sales or marketing staff.
MyClients tracks and delivers campaign data to you in real time
for timely analysis.
Compilation of your campaing results begins the second the first
e-mail is deployed. The system enables you to start monitoring
your campaign right away for more control and better results.
This means you can monitor and edit a campaign while it is still
MyClients 's reports are delivered through a web-based browser
interface. So results can be monitored and administered from virtually
With MyClients you can choose between a high-level summary of
campaign results or a more detailed data report.
Our system also enables you to export reports to spreadsheets
and other compatible formats for further analysis and comparison.
You can turn data into graphic charts and tables for presentation
You can export the results of your e-mail program to your existing
This means that MyClients enables you to leverage the results
of a campaign to produce a more robust database for future initiatives.
In MyClients each campaign is designed to match your specific
database specifications in order to ensure a seamless transfer
of acquired data. You do not have to re-format data fields to
fit your system.
To guarantee an errorless transfer process we scan data for any
viruses or other irregularities, and create duplicate data back-up
Moreover, we protect each element of your campaign data with password-protected
access to ensure security of all elements.
- You get the product once and for all.
- You get it in-house. It is yours.
- It is a one-time cost.
- Especially for large-scale use, this is a very cost-efficient solution.
- It is one of the most easy to use e-marketing tools on the market .
- It is made easy, among others, because there is no client software to be installed.
Alternatively, we can offer MyClients .eu for the customers who prefer to use our hosting services.
As a hosted application, MyClients offers all of the advantages
but none of the hassle of the market leading software-based tools.
Accessed via a web browser, MyClients 's powerful technology is delivered
and managed by Nordic IT Systems. Your e-mail marketing needs will
not be held hostage by installations, backups, operations, bandwidth
constraints or capital budget roadblocks typical of complex software
implementations. Plus, functionality upgrades are essentially free
and are implemented automatically.
With the same user interface as traditional MyClients , MyClients .eu enables you to build and deliver targeted, personalised, direct marketing campaigns, and track the results.
Clients need a web browser ver. 4 or above. No further requirements.
- Clients need a web browser ver. 4 or above.
- Server PIII-450 MHz or higher with Internet connection
- PHP 4
- PHP - command line, installed as CGI script
- External Mail Server
- Any make, Q-mail on Linux is recommended for high performance
- MyClients preinstalled server from Nordic IT Systems
- Internet connection with fixed IP-address
- Mail-exchange record for IP-address in nameserver